At the start of a project, we’ll produce a range of quick sketches to give the client some ideas as to what could be possible. With Halloween on the way, here are six of the spookiest sketches we’ve produced for visitor attractions!
Pumpkin podiums
This sketch was made to convey a spooky aesthetic, but it also gives an idea of real-life context in how it allowed the client to understand what the scale could be like.
Unsettling history
An unsettling concept won’t always be about skeletons and gore. For the Chamber of Horrors at Madame Tussauds London, we produced ideas as to how the figures of infamous murderers could be presented. To reflect the disturbing reality of these criminals, sometimes the most striking solution was to simply show them in a normal setting, with just a few hints as to what they had been up to.
Spooky sci-fi
Dark visuals can be tied nicely into sci-fi stories, especially when you consider themes such as artificial intelligence and body modifications. For these sketches, our illustrator Wayne gave a cold sense of character to robotic creatures, communicating a lot just through those soulless eyes!
Mythological leisure
The Purgatory bar in London was designed to represent a middle-ground between Heaven and Hell, so our concepts included an ongoing dance between fiery, bloody reds, along with harsh rockwork, and soft blues aside smoothly carved stone and vibrant flowers. A hint of spookiness isn’t always about being creepy, as it can also give a venue a stylish edge full of story and beauty.
Classic haunts
Sci-fi and stylish bars aside, we have of course worked on our fair share of classic horror when it comes to attractions like ghost trains and escape rooms! Here is the design for a witch diorama, and you can see the final results on our page about the ghost train refurbishment it was part of!
Freaky fun
When coming up with the concept for an attraction, one of the first things we will consider is the target audience. A careful balance of spookiness and fun must be achieved for family attractions, where it mustn’t be too scary for children but also shouldn’t be too childish for adults. Combining nature and fantasy is often a good way to go in this respect; for example, this sketch shows a mini golf set where the obstacles are the tentacles of a giant squid!
Let us know if you have your own project in mind. We’d love to discuss preparing some concept sketches to help get things started!
